POSTING TYPE: Revisits

Author: Hannah Finkelstein

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Call for Papers

AMA Winter Academic Conference 

Nashville, TN
February 10-12, 2023

Find the full Call For Papers at:

https://www.ama.org/2023-ama-winter-academic-conference-call-for-papers/

Co-Chairs:

• Nita Umashankar, Sand Diego State University
• Monika Lisjak, Arizona State University

Marketing During Times of Change

We live in times of extraordinary change, warranting firms, consumers and communities to not only adapt but also participate as change-makers. On a social front, there is an increase in activism to promote diversity, equity and inclusion in multiple sectors. On a technological front, advances in automation and artificial intelligence are transforming how firms innovate and engage consumers. On a public welfare front, the pandemic has exacerbated inequalities in income, education and health yet led to many innovative business solutions. And on a political front, polarization has increased the salience of consumers’ political identities and put firms’ political stances at the forefront. This conference invites work that sheds light on how firms, consumers, policymakers and other stakeholders interact, adapt and even thrive during these times of tremendous change.

We invite proposals for posters, papers, and special session. Conference tracks include:

• Artificial Intelligence, Models and Methods
• Branding and Marketing Communications
• Consumer Behavior
• Digital and Social Media Marketing
• Diversity, Equity, Inclusion and Underrepresented Consumers
• Global and International Marketing
• Marketing Strategy
• Retailing, Sharing Economy and Customer Experience
• Sales Management and Personal Selling
• Sustainability and Wellbeing
• Special Interest Group (SIG) Programming

The deadline for submissions is August 22, 2022.