AMTP 2023


Association of Marketing Theory and Practice, Hilton Head, SC, 15-18 Mar 2023; Deadline 23 Oct


Author: Tulay Girard

Greetings Everyone!  Join us to experience the magic of AMTP 2023!

The 31st Annual Meeting of the Association of Marketing Theory & Practice Conference will be held on March 15-18, 2023 at the Sonesta Resort, Hilton Head, South Carolina.

The deadline for submissions for papers, panel proposals, and student papers is October 23, 2022.

Please visit: for Call-for-Papers, submission, and additional information about the conference.

Dr. Joe Hair and his co-presenters Drs. Dana Harrison, Haya Ajjan, and Lucy Matthews will be conducting a workshop on Marketing Analytics Thursday and Friday afternoons.

In addition to academic sessions, there will be a “Best Ball Captain’s Choice Golf Tournament” on Thursday afternoon for those who want to shake the winter’s rust off their golf game. The hotel also provides many activities that afford opportunities for a fun family getaway.

AMTP is affiliated with the Journal of Applied Marketing Theory (JAMT) that publishes two issues a year. We are currently inviting papers until August 15, 2022 for the December issue. Please visit the website to submit a paper at

AMTP offers a great environment for the presentation of creative ideas in the marketing field. When you attend you will find supportive and interested colleagues that are willing to share their experiences and ideas to help enrich your research.

Come to Hilton Head and enjoy the camaraderie of fellow marketers. Please pass this on to your colleagues and encourage them to join AMTP. If your department wishes to post a job opening and conduct interviews at the conference in March, please email me at

Tulay Girard, Ph.D.
AMTP Conference Chair
Association of Marketing Theory and Practice
Editor in Chief, Journal of Applied Marketing Theory (JAMT)
Professor of Marketing
Pennsylvania State University-Altoona