INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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Email Marketing as a Tool for Strategic Persuasion
—Jacquelyn S. Thomas, Chaoqun Chen, and Dawn Iacobucci [Publisher] [Google Scholar]

When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control
—Laetitia Lambillotte, Yakov Bart, and Ingrid Poncin [Publisher] [Google Scholar]

Decoding Emotional (In)Congruency: A Computational Approach Toward Ad Placement on YouTube
—Taylor Jing Wen, Ching-Hua Chuan, Wanhsiu Sunny Tsai, and Jing Yang [Publisher] [Google Scholar]

Owned Social Media Advertising: Cannibalization and Competition
—Hualu Zheng and Lu Huang [Publisher] [Google Scholar]

The Impact of Mobile Social App Usage on Offline Shopping Store Visits
—Xuebin Cui, Yacheng Sun, Yubo Chen, and Banggang Wu [Publisher] [Google Scholar]

Chatbots in Marketing: A Literature Review Using Morphological and Co-Occurrence Analyses
—Aishwarya Ramesh and Vaibhav Chawla [Publisher] [Google Scholar]

Antecedents and Consequences of Gift-Receiving in Livestreaming: An Exploratory Study
—Xuejing Ma, Hongju Liu, and Qiaowei Shen [Publisher] [Google Scholar]

Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning
—Joni Salminen, Mekhail Mustak, Juan Corporan, Soon-gyo Jung, and Bernard J. Jansen [Publisher] [Google Scholar]