International Society of Marketing Spring 2023


ISM, Chicago, 22-24 Mar 2023; Deadline 4 Nov

POSTING TYPE: Calls: Conferences

Author: Eliane Karsaklian

International Society of Marketing 
(An Affiliate of MBAA -International)


2023 Spring Conference

Towards a Great Marketing Experience
Palmer House, Chicago IL March 22-24, 2023

It’s time to think about submitting your articles and ideas and plan to register for the International Society of Marketing 2023 Spring Conference to be held at the beautiful and historic Palmer House Hilton Hotel ( in Chicago’s vibrant Downtown, March 22-24, 2023.

This year’s theme is Towards a Great Marketing Experience. Building on our many successes in the past, this three-day venue continues to attract innovative marketing educators and scholars worldwide that afford the opportunity to share one’s insights and ingenuity in the form of scholarly papers, panel sessions, discussions, and more. You are encouraged to submit in any of these formats. In addition, the ISM actively encourages PhD and Masters’ students to submit their work.

The conference will be held in person with a program featuring special sessions, professional presentations, hospitality receptions and the Business Meeting brunch among other attractions. One Best Paper Award by track will be granted during the conference.

The submission deadline is November, 4th 2022. This is a sharp deadline to have the papers published in the proceedings. The respect of the above deadline as well as an in-person presentation are requirements to compete for the Best Paper Award.

We look forward to you seeing you in Chicago next March to enjoy one of the greatest networking conferences in the country!

International Society of Marketing Spring Conference 2023

Program Chair:

Eliane Karsaklian
University of Illinois at Chicago


Branding & Product Development
Track chair: Jacinta Banks
University of Illinois at Chicago

Consumer Behavior & Services Marketing
Track chair: Sajna Razi
University of Illinois at Chicago

Contemporary and Post Pandemic Marketing Practices
Track chair: David Rylander
Texas Women University

Ethics, Social Responsibility & Sustainability
Track chairs: John Cherry and Nikki Wingate
Southeast Missouri State University

International, Diversity & Inclusion Marketing
Track chair: Ken Heischmidt
Southeast Missouri State University

Marketing Communications
Track chair: Suzanne Altobello
University of North Carolina-Pembroke

Marketing Education
Track chair: Anne Weidemanis Magi
University Of Illinois at Chicago

Marketing Management & Strategy
Track chair: Lou Pelton
University of North Texas

Selling & Sales Management
Track chair: Jim Treleaven
University of Illinois at Chicago

Sports and Experiential Marketing
Track chair: Stacey Hills
Columbia-Greene Community College

Social, Digital & Marketing Analytics
Track chair: Maxwell Hsu
University of Wisconsin-Whitewater

Meet the Editors
Track chairs: Linda and O.C.Ferell
Auburn University

Guidelines for Paper, Abstract, & Panel Presentation Proposal Submission

Authors should submit papers, abstracts and panel proposals through this link:

SUBMISSION DEADLINE: November, 4th, 2022.

  • By submitting a manuscript or panel presentation proposal, authors indicate that this is original work that has not been previously published and is not under review elsewhere.
  • Authors also agree to present accepted submissions during the conference— virtually or in-person.
  • Authors agree that at least one author will register for the conference. Any authors presenting must be registered.
  • All submissions must be a minimum of 750 words excluding references, figures and tables.
    • Full-length papers should be no longer than 12 double spaced pages, Times New Roman 12 pt. font (including references, figures, and tables).
    • Abstracts should be no more than 5 double spaced pages, Times New Roman 12 pt. font (including references, figures, and tables).
    • Panel presentation proposals should be no longer than 2 double spaced pages and should indicate list of participants (minimum of 3).
  • Manuscripts should strictly adhere to the reference style used by the Journal of Marketing.
  • Each submission is to have a title page with the authors’ names, affiliations, addresses, and e-mails. The preferred method of author contact will be through e-mail.
  • The title of the paper should appear on the first page of the manuscript, followed by a 100-word abstract, single-spaced.
  • Submissions with multiple authorsshould indicate the corresponding author
  • Authors should avoid revealing their identities in the body of the paper or abstract.
  • After acceptance, authors agree to send final versions of submissions for publication in the proceedings.

To volunteer as a paper reviewer, discussant or session chair, please contact the appropriate track chair.


Track and overall conference awards will be announced during the Business Meeting Brunch at the conference.

For more information about the International Society of Marketing and its conferences, please visit the ISM website