INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Awards

Author: Raji Srinivasan

---

44^th ISMS/MKSC Awards Presentation: June 2022

2021 Doctoral Dissertation Proposal Award Winners

Ziwei Cong (HKUST, advisor: Jia Liu)
“Monetizing User-Generated Content: Design and Incentive”

Vithala R. and Saroj V. Rao ISMS Doctoral Dissertation Award
Runshan Fu (Carnegie Mellon, advisor: Kannan Srinivasan)
“How Does Zestimate Affect Housing Market Outcomes Across Socio-economic Segments?”

ISMS Doctoral Dissertation Award

Zheng Gong (University of Toronto, advisor: Heski Bar-Isaac)
“Growing Influence”
Sheth Foundation ISMS Doctoral Dissertation Award

Wei Lu (University of Toronto, advisor: Avi Goldfarb)
“Reputation, Product Development, and Platform Design”

ISMS Doctoral Dissertation Award

Alexey Sinyashin (UC Berkeley, advisor: J. Miguel Villas-Boas)
“Optimal Policies for Differentiated Green Products: Characteristics and Usage of Electric Vehicles”

ISMS Doctoral Dissertation Award

2021 Early-Stage Doctoral Research Grants

Rupali Kaul (Stanford University), Advisor: Sridhar Narayanan

Youngtak Kim (University of Georgia), Advisor: Sundar Bharadwaj

Xinyao Kong (University of Chicago), Advisor: JP Dube

Jiaqi Shi (UC Irvine), Advisor: Mingyu (Max) Joo,

Chutian Wang (University of Maryland), Advisor: Yogesh Joshi

2021 Frank M. Bass Dissertation Award

Presented annually to the best marketing paper derived from a Ph.D. thesis published in an INFORMS journal.

Award Finalists

Xinyu Cao and Juanjuan Zhang (2021), “Preference Learning and Demand Forecast,” Marketing Science, 40(1), 62-79.

Rafieian, Omid and Hema Yoganarasimhan (2021), “Targeting and Privacy in Mobile Advertising,” Marketing Science, 40(2), 193-218.

Michael Thomas (2020), “Spillovers from Mass Advertising: An Identification Strategy,” Marketing Science, 39 (4), 807–26.

Award Winner: Omid Rafieian, “Targeting and Privacy in Mobile Advertising,” Marketing Science, 40(2), 193-218.

2021 John D. C. Little Award

Given annually to the best Marketing paper published in an INFORMS journal

Award Finalists

Tom Blake, Sarah Moshary, Kane Sweeney, and Steve Tadelis  (2021), “Price Salience and Product Choice,” Marketing Science, 40 (4), 619-636.

Shunyuan Zhang, Nitin Mehta, Param Vir Singh, and Kannan Srinivasan (2021), “Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb,” Marketing Science, 40(5), 813-820.

Kyle Barron, Edward Kung, Davide Proserpio (2021), “The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb,” Marketing Science, 40 (1), 23-47.

Xinyu Cao and Juanjuan Zhang (2021), “Preference Learning and Demand Forecast,” Marketing Science, 40(1), 62-79.

Omid Rafieian and Hema Yoganarasimhan (2021), “Targeting and Privacy in Mobile Advertising,” Marketing Science, 40(2), 193-218.

Winner: Xinyu Cao and Juanjuan Zhang (2021), “Preference Learning and Demand Forecast,” Marketing Science, 40(1), 62-79.

2022 Don Morrison Long Term Impact Award

Given annually to a paper published in an INFORMS journal that has made a significant long-run impact on the field of marketing.

Award Finalists

Juanjuan Zhang and Peng Liu (2012), “Rational Herding in Microloan Markets,” Management Science, 58 (5), 892-912.

Mingyu Joo,  Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014) “Television Advertising and Online Search.” Management Science 60 (1), 56-73.

Olivier Toubia, and Andrew T. Stephen (2013), “Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?,” Marketing Science, 32 (3), 368-392.

Scott K. Shriver, Harikesh S. Nair, and Reto Hofstetter (2013), “Social Ties and User-Generated Content: Evidence from an Online Social Network,” Management Science, 59 (6), 1425-1443.

Jura Liaukonyte, Thales Teixeira, and Kenneth C. Wilbur (2015), “Television Advertising and Online Shopping, Marketing Science, 34 (3), 311-330.

Winner: Olivier Toubia, and Andrew T. Stephen (2013), “Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?” Marketing Science, 32 (3), 368-392.

2022 Buck Weaver Award

Given annually to honor Lifetime Contribution to the Advancement of Theory and Practice in Marketing Science

Winner: Rick Staelin, Gregory Mario and Jeremy Mario Professor, Duke University 

Raji Srinivasan, Secretary, ISMS