Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 40(5)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0263-4503/vol/40/iss/5

Potential sport tourists’ decision-making during the pandemic [Google Scholar]
Heetae Cho, Dongoh Joo, Jin Kai Koh

Mobile wallets adoption: pre- and post-adoption dynamics of mobile wallets usage
Deepak Jaiswal, Vikrant Kaushal, Ashutosh Mohan, Park Thaichon [Google Scholar]

Computer-generated influencers: the rise of digital personalities
Mona Mrad, Zahy Ramadan, Lina Issam Nasr [Google Scholar]

Reference price research in marketing: a bibliometric analysis
Mukta Srivastava, Neeraj Pandey, Gordhan K. Saini [Google Scholar]

Green innovation and environmental awareness driven green purchase intentions
Hashim Zameer, Humaira Yasmeen [Google Scholar]

Exploring marketing control mechanisms from a strategy perspective
Paola Andrea Ortiz-Rendon, Jose-Luis Munuera-Aleman, Luz Alexandra Montoya-Restrepo [Google Scholar]

Affective factors influencing responses to international brand alliances
Tiebing Shi, Robert Guang Tian, Cindy Zhiling Tu, Chi Lo Lim [Google Scholar]

Mega versus local event sponsorships
Jakeun Koo, Janet S. Fink, Younghan Lee [Google Scholar]