J Global Mar

Introduction

Journal of Global Marketing, 35(3)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand? |
Jorge Vera-Martínez, Alejandro Alvarado-Herrera & Rafael Currás-Pérez [Publisher] [Google Scholar]

Why Do Russian Consumers Prefer Foreign-Made Products and Brands?
José I. Rojas-Méndez & Julia Kolotylo [Publisher] [Google Scholar]

Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic
Md. Al Amin, Md. Shamsul Arefin, Imran Hossain, Md. Rakibul Islam, Nayeema Sultana & Md. Nazmul Hossain [Publisher] [Google Scholar]

How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness
Meghna Rana & Nilesh Arora [Publisher] [Google Scholar]