J Global Mar
Introduction
Journal of Global Marketing, 35(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand? |
—Jorge Vera-Martínez, Alejandro Alvarado-Herrera & Rafael Currás-Pérez [Publisher] [Google Scholar]
Why Do Russian Consumers Prefer Foreign-Made Products and Brands?
—José I. Rojas-Méndez & Julia Kolotylo [Publisher] [Google Scholar]
Evaluating the Determinants of Customers’ Mobile Grocery Shopping Application (MGSA) Adoption during COVID-19 Pandemic
—Md. Al Amin, Md. Shamsul Arefin, Imran Hossain, Md. Rakibul Islam, Nayeema Sultana & Md. Nazmul Hossain [Publisher] [Google Scholar]
How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness
—Meghna Rana & Nilesh Arora [Publisher] [Google Scholar]