Intl J Sports Mar


International Journal of Sports Marketing and Sponsorship, 23(3)


Does causal reasoning lead to moral reasoning? Consumers’ responses to scandalized athletes and endorsements
Daehwan Kim, Joon Sung Lee, Wonseok (Eric) Jang, Yong Jae Ko [Google Scholar]

Pro softball fan segments: a two-step cluster analysis
Ceyda Mumcu, Nancy Lough [Google Scholar]

An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players
Zhaleh Memari, Abbas Rezaei Pandari, Fahimeh Bemanzadeh [Google Scholar]

Exploring the effects of the COVID-19 pandemic on sport tourism
Mona Mirehie, Inje Cho [Google Scholar]

Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry
Luke L. Mao [Google Scholar]

The positive and negative impacts of social and personal self-categorizations on sport fans’ experience
Anat Toder Alon, Avichai Shuv-Ami, Liad Bareket-Bojmel [Google Scholar]

The transformative impact of big data applications in sport marketing: current and future directions
Yoseph Mamo, Yiran Su, Damon P.S. Andrew [Google Scholar]

Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Olan K.M. Scott, Nicholas Burton, Bo Li [Google Scholar]

Career patterns of marketing managers in top European football clubs
Karolina Nessel [Google Scholar]

Doping as a barrier in universal acceptance of esports
Dishant Gupta, Harsh Sharma, Manali Gupta [Google Scholar]