Intl J Sports Mar

Introduction

International Journal of Sports Marketing and Sponsorship, 23(3)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1464-6668/vol/23/iss/3

Does causal reasoning lead to moral reasoning? Consumers’ responses to scandalized athletes and endorsements
Daehwan Kim, Joon Sung Lee, Wonseok (Eric) Jang, Yong Jae Ko [Google Scholar]

Pro softball fan segments: a two-step cluster analysis
Ceyda Mumcu, Nancy Lough [Google Scholar]

An interpretive structural model for factors affecting the tax compliance of professional athletes: a case study of football players
Zhaleh Memari, Abbas Rezaei Pandari, Fahimeh Bemanzadeh [Google Scholar]

Exploring the effects of the COVID-19 pandemic on sport tourism
Mona Mirehie, Inje Cho [Google Scholar]

Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry
Luke L. Mao [Google Scholar]

The positive and negative impacts of social and personal self-categorizations on sport fans’ experience
Anat Toder Alon, Avichai Shuv-Ami, Liad Bareket-Bojmel [Google Scholar]

The transformative impact of big data applications in sport marketing: current and future directions
Yoseph Mamo, Yiran Su, Damon P.S. Andrew [Google Scholar]

Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Olan K.M. Scott, Nicholas Burton, Bo Li [Google Scholar]

Career patterns of marketing managers in top European football clubs
Karolina Nessel [Google Scholar]

Doping as a barrier in universal acceptance of esports
Dishant Gupta, Harsh Sharma, Manali Gupta [Google Scholar]