Lavidge Award


Daniel McCarthy has won the 2022 Robert J. Lavidge Global Marketing Research Award


Author: Gina Anzalone

The AMA Foundation Robert J. Lavidge Global Marketing Research Award recognizes a marketing practitioner or educator who has devised and successfully implemented a research/insight procedure that has practical implications for use by others. The AMAF is pleased to announce that Daniel McCarthy, Assistant Professor of Marketing, Emory University, Goizueta Business School, has been selected as the 2022 Lavidge Award Winner! This global award distinguishes Professor McCarthy as a leader in marketing research/marketing insight and recognizes their significant advancement in the field. Click here to learn more about the Lavidge Award!