J Mar Res


Journal of Marketing Research, 59(4)


Extremity Bias in Online Reviews: The Role of Attrition
Leif Brandes, David Godes, and Dina Mayzlin [Publisher] [Google Scholar]

Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans
Gizem Yalcin, Sarah Lim, Stefano Puntoni, and Stijn M.J. van Osselaer [Publisher] [Google Scholar]

Variety Effects in Mobile Advertising
Omid Rafieian and Hema Yoganarasimhan [Publisher] [Google Scholar]

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
Aaron R. Brough, David A. Norton, Shannon L. Sciarappa, and Leslie K. John [Publisher] [Google Scholar]

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data
Arnaud De Bruyn and Thomas Otter [Publisher] [Google Scholar]

Default Effects of Credit Card Minimum Payments
Hiroaki Sakaguchi, Neil Stewart, John Gathergood, Paul Adams, Benedict Guttman-Kenney, Lucy Hayes, and Stefan Hunt [Publisher] [Google Scholar]

Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand
Christine Eckert, Harald J. van Heerde, Hauke A. Wetzel, and Stefan Hattula [Publisher] [Google Scholar]

Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field
Kristin Donnelly, Giovanni Compiani, and Ellen R.K. Evers [Publisher] [Google Scholar]

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials
Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi, and Purushottam Papatla [Publisher] [Google Scholar]

Handling Endogenous Regressors Using Copulas: A Generalization to Linear Panel Models with Fixed Effects and Correlated Regressors
Rouven E. Haschka [Publisher] [Google Scholar]