Customer Value
Introduction
Art Weinstein calls for guest blog posts on customer value
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Revisits
Author: Art Weinstein
Call for Blog Posts on Customer Value
Do you have an interesting idea or application of customer-centricity?
I am looking to add insightful content to my CUSTOMER VALUE blog to support upcoming courses in Customer Value (MBA) and Customer Relationship Marketing (undergraduate). Topics include the digital economy, customer obsession, business models, value propositions, segmentation, service excellence, quality management, pricing, image, CRM, metrics, loyalty, retention, and more.
Students and marketing practitioners will benefit from your perspective on an important customer-focused topic. If you would like to write an expert guest blog, please send me your post (about 1,000 words) by July 31st. I’ll be sure to make your work look good.
Thank you, Art
Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, Fort Lauderdale, Florida (USA)