J Bus Ind Mar


Journal of Business & Industrial Marketing, 37(8)



Special issue: Industrial marketing in healthcare

Guest editors: Francesco Schiavone, Daniele Leone

Guest editorial: Industrial marketing in healthcare [Google Scholar]
Francesco Schiavone, Daniele Leone

B2B marketing strategies in healthcare management: intellectual structure and research trends
João J. Ferreira, Pedro M. Veiga, Cristina I. Fernandes, Sascha Kraus [Google Scholar]

How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector
Francesco Paolone, Nicola Cucari, Jintao Wu, Riccardo Tiscini [Google Scholar]

Institutionalizing value-based healthcare in a service system: a policy and document analysis over three decades
Olga Kokshagina, Joona Keränen [Google Scholar]

Modeling the emergency health-care supply chains: responding to the COVID-19 pandemic
Md Kamal Hossain, Vikas Thakur, Sachin K. Mangla [Google Scholar]

When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience
Judith Partouche-Sebban, Saeedeh Rezaee Vessal, Fabian Bernhard [Google Scholar]

Nutritional information labels and health claims to promote healthy consumption
Asuncion Hernandez-Fernandez, Ines Kuster-Boluda, Natalia Vila-Lopez [Google Scholar]

Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis
Giuseppe Festa, Ashutosh Kolte, Maria Rosaria Carli, Matteo Rossi [Google Scholar]

Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs
Sylvaine Castellano, Insaf Khelladi, Chiraz Aouina Mejri [Google Scholar]

Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues
Arun Thirumalesh Madanaguli, Amandeep Dhir, Shalini Talwar, Gurmeet Singh, Octavio Escobar [Google Scholar]

Industrial dynamics and economic growth in health-care context. Evidence from selected OECD countries
Song Ying, Daniele Leone, Antonella Francesca Cicchiello, Antonella Francesca Cicchiello, Amirreza Kazemikhasragh [Google Scholar]

The market access of innovation in health care: insights from EC-funded research
Emanuele Lettieri, Laura Marone, Nicola Spezia, Ilenia Gheno, Cinzia Mambretti, Giuseppe Andreoni [Google Scholar]

Exploring success factors of marketing in private healthcare organizations: evidence from Lebanon
Unai Arzubiaga, Francesco Schiavone, Talal Ali Mohamad, Junsong Chen [Google Scholar]