Marketing-Finance Symposium


4th GSBE Marketing-Finance Symposium, Maastricht, The Netherlands, 7 Oct 2022


Author: Bram ver der Kroft

Call for Symposium Participation.  Join us at the

4th GSBE Marketing-Finance Symposium in Maastricht.

We are pleased to invite you to the GSBE Marketing-Finance Symposium, hosted by the School of Business and Economics and the Graduate School of Business and Economics at Maastricht University.

Mastering today’s competitive business environment requires a new level of understanding and integration between the marketing and finance disciplines. To build a unified strategy across different business functions, it is crucial to provide a platform for intellectual exchange on how firms balance financial accountability and customer responsibilities.

This fourth edition of the symposium is devoted to the latest developments in the marketing-finance interface, with a particular focus on marketing excellence and its contribution to the financial bottom line.

The symposium’s speakers include highly renowned academics as well as industry leaders, for example,  Dominique Hanssens (University of California, Los Angeles), Verena Neubauer (CFO DACH Procter & Gamble), Arvid Hoffmann (University of Adelaide), Chris Burggraeve (former Global CMO InBev, Vicomte LLC), and many more!

The symposium incorporates many opportunities to network and create new connections between academia and practice through its elaborate lunch and networking reception. To ensure a vibrant discussion and interactive knowledge exchange, only a limited quantity of 70 places are available. For further details on the program and how to register, you find