INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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https://onlinelibrary.wiley.com/toc/15206793/2022/39/7

SPECIAL SECTION: DISRUPTING MARKETING REALITIES: THE SENSORY, EMOTIONAL AND COGNITIVE MECHANISMS TRANSFORMING CUSTOMER EXPERIENCES WITH REALITY-ENHANCING TECHNOLOGIES

Guest Editors: Mathew Chylinski, Tim Hilken, and Debbie Keeling

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
—Vera Zanger, Martin Meißner, Philipp A. Rauschnabel [Google Scholar]

Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR
—Emi Moriuchi, Samantha Murdy [Google Scholar]

SPECIAL SECTION: CONSUMER NEUROSCIENCE & MARKETING COMMUNICATIONS

Guest Editors: Luis Alberto Casado and Juan Sánchez

The influence of anthropomorphic cues in retailing: The moderating effect of the vice versus virtue products
—Juan C. Londoño, Salvador Ruiz de Maya [Google Scholar]

A picture says more than a thousand words: Using consumer neuroscience to study instagram users’ responses to influencer advertising
—Rumen Pozharliev, Dario Rossi, Matteo De Angelis [Google Scholar]

How to communicate typical–local foods to improve food tourism attractiveness
—Elisabetta Savelli, Diana Gregory-Smith, Federica Murmura, Tonino Pencarelli [Google Scholar]

REGULAR ISSUE ARTICLES

Corporate social responsibility and perceived fairness of price increases
—Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Urs Müller, Johannes Habel [Google Scholar]

The effect of brand crises on endorser reputation and endorsement portfolios
—Clark D. Johnson, Brittney C. Bauer, Mark J. Arnold [Google Scholar]

The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
—Shadma Shahid, Justin Paul, Faheem Gul Gilal, Shiveen Ansari [Google Scholar]

Is returning a product worth my time? The impact of time cues on consumer product returns
—Shinhyoung Lee, Youjae Yi [Google Scholar]