INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/2042-6763/vol/12/iss/3

Special issue: 50 years of Social Marketing: Looking Back and Looking Forward

Guest editors: Michael Basil

Introduction to the 50th anniversary special issue
—Michael Basil [Google Scholar]

Examining 50 years of social marketing through a bibliometric and science mapping analysis
—Jessica Salgado Sequeiros, Arturo Molina-Collado, Mar Gómez-Rico, Debra Basil [Google Scholar]

Social marketing at 50: towards an epistemological expansion of the discipline to embrace diversity. A Viewpoint
—Erik Cateriano-Arévalo, Saud Alrakhayes, Liz Foote, Tamanna Hussain, Krystle Lai, Lucy Nyundo [Google Scholar]

Social marketing AS pedagogy
—Ann-Marie Kennedy, Ekant Veer, Joya Ananda Kemper [Google Scholar]

Social marketing: ready to help revolutionise marketing education
—Fiona Harris [Google Scholar]