J Mar Higher Ed


Journal of Marketing for Higher Education, 32(1)


The effect of perceived service quality, satisfaction and loyalty on perceived job performance: perceptions of university graduates
Lovemore Chikazhe, Charles Makanyeza & Nicholas Z. Kakava [Publisher] [Google Scholar]

The homogenisation of prospectuses over the period of massification in the UK |
Elizabeth Bronwen Knight [Publisher] [Google Scholar]

Investigating the major factors that contribute to satisfaction with university formation in Psychology and Teaching in Chile
Oscar Espinoza, Luis Eduardo González, Luis Sandoval, Javier Loyola, Noel McGinn & Dante Castillo [Publisher] [Google Scholar]

Achieving university libraries user loyalty through user satisfaction: the role of service quality
Kojo Kakra Twum, Matilda Adams, Stephen Budu & Rosina Akuokor Anati Budu [Publisher] [Google Scholar]

Co-creating positive outcomes in higher education: are students ready for co-creation?
Berna Tarı Kasnakoğlu & Hande Mercan [Publisher] [Google Scholar]

Is university performance embedded in university-industry collaboration, marketization and information disclosure? Evidence from India
Niti Chatterji, Rudra Rameshwar & Ravi Kiran [Publisher] [Google Scholar]

Mobile social media marketing: a new marketing channel among digital natives in higher education?
Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi & Lai-Ying Leong [Publisher] [Google Scholar]

Exploring the determinants of choosing an academic destination under a short-term mobility: a cross-cultural comparison of Poland and Portugal
Joanna Kosmaczewska [Publisher] [Google Scholar]