INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising
—Haeran Jae & Devon S. DelVecchio [Publisher] [Google Scholar]

Effect of CEO Recognition on Brand Sympathy through Consumer Product Perception: A Comparative Analysis of Japanese and U.S. Consumers
—Hiroyasu Furukawa [Publisher] [Google Scholar]

Antecedents of Consumer Economic Nationalism: The Role of Need for Cognition and Cosmopolitanism
—Yanjiao Yang, Carlyle Farrell & Xiaohua Lin [Publisher] [Google Scholar]

Factors Driving Social Media Engagement on Instagram: Evidence from an Emerging Market
—Risqo M. Wahid & Muji Gunarto [Publisher] [Google Scholar]