Intl Mar Rev

Introduction

International Marketing Review, 39(3)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0265-1335/vol/39/iss/3

Special issue: Emerging challenges in international marketing knowledge management

Guest editors: Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra, Piyush Sharma

Emerging challenges in international marketing knowledge management
Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra, Piyush Sharma [Google Scholar]

Eyes open and hands on: market knowledge and marketing capabilities in export markets
Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas, Shlomo Tarba, Prithwiraj Nath [Google Scholar]

Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international performance
Mohammad Falahat, Pedro Soto-Acosta, T. Ramayah [Google Scholar]

Impact of knowledge sharing on employees’ service quality: the moderating role of artificial intelligence
Tuyet-Mai Nguyen, Ashish Malik [Google Scholar]

Technological knowledge and internationalization: evidence from India
Saurabh Bhattacharya, Arpita Agnihotri, Natalia Yannopoulou, Georgia Sakka [Google Scholar]

Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success
Evangelia Siachou, Ioanna Papasolomou, Eleni Trichina, Alkis Thrassou [Google Scholar]

Digital platforms and international performance of Italian SMEs: an exploitation-based overview
Francesco Caputo, Fabio Fiano, Teresa Riso, Marco Romano, Adnane Maalaoui [Google Scholar]

Building dynamic capabilities for international marketing knowledge management
Veronica Scuotto, Chiara Nespoli, Rosa Palladino, Imen Safraou [Google Scholar]

The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe
Armando Papa, Alice Mazzucchelli, Luca Vincenzo Ballestra, Antonio Usai [Google Scholar]

A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Domitilla Magni, Roberto Chierici, Monica Fait, Kelly Lefebvre [Google Scholar]

How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance
Muhammad Shakeel Aslam, Imran Ali, Ahmad Qammar, Lea Kiwan, Amandeep Dhir [Google Scholar]

Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers
Gabriele Baima, Gabriele Santoro, Anna Claudia Pellicelli, Maciej Mitręga [Google Scholar]

Knowledge sharing in international markets for product and process innovation: moderating role of firm’s absorptive capacity
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis [Google Scholar]

Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets
Hina Mehreen, Hussain Gulzar Rammal, Vijay Pereira, Manlio Del Giudice [Google Scholar]

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises
Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Yedidia Tarba [Google Scholar]