The Return of JAMT


The Journal of Applied Marketing Theory is back in business after the unfortunate demise of EiC Rick Mathisen in 2019

POSTING TYPE: Journal News
Author: Tulay Girard

Journal of Applied Marketing Theory

We’re Back

Some readers may not know that the JAMT was put on hold when the editor (Rick Mathisen) passed away in 2019. We, the new editors, are reviving it this year. In addition, the JAMT’s website is new since the old one went down after Rick’s passing. We were, however, able to recover the back issues to republish them on the new website. With the recent difficulties behind us, we once again call for submissions. Below please see the up-to-date information about the Journal of Applied Marketing Theory (JAMT, ISSN: 2151-323).

Submission site:

The Journal of Applied Marketing Theory (JAMT) is an open-access, double-blind, peer-reviewed, no-fee journal that publishes articles focusing on the application of academic research for marketing practitioners and academics. The journal welcomes manuscripts from all aspects of marketing areas such as marketing strategy and management, branding and brand management, product development, supply chain and distribution, retailing and services marketing, consumer behavior and consumer data, marketing communications, marketing education and pedagogical approaches, sports and entertainment marketing, social media, digital and direct marketing, sales promotion, public relations, advertising, and personal selling, global and cross-cultural marketing, entrepreneurship and small business, B2B and non-profit marketing, corporate social responsibility and marketing ethics, marketing research, and pricing. Interdisciplinary articles are also encouraged. These may include topics related to integrating marketing functions with other functional areas. Marketing practitioners are also encouraged to submit papers that demonstrate the application of marketing theory to solve business problems.

Editors in Chief:

Tulay Girard, Ph.D., Professor of Marketing, Pennsylvania State University-Altoona

Meral Anitsal, Ph.D., Professor of Marketing, Tennessee Tech University