Res Applications Mar


Recherche et Applications en Marketing, 37(1)



Internationalization and transformation of the research landscape: Some avenues to apprehend significant challenges for RAM
Laurent Bertrandias [Publisher] [Google Scholar]

What being an owner can also mean: A socio-anthropological study on the development of a forgotten relationship to objects
Isabelle Dabadie and Philippe Robert-Demontrond [Publisher] [Google Scholar]

Digital platforms and speed-based competition: The case of secondhand clothing
Elodie Juge, Anissa Pomiès, and Isabelle Collin-Lachaud [Publisher] [Google Scholar]

Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness
Florence Jeannot, Eline Jongmans, and Maud Dampérat [Publisher] [Google Scholar]

Statistically significant? Let us recognize that estimates of tested effects are uncertain
Alain Bultez, Christian Derbaix, and Jean-Luc Herrmann [Publisher] [Google Scholar]