J Mar Analytics


Journal of Marketing Analytics, 10(2)



Digitalization and its impact on contemporary marketing strategies and practices
Tat-Huei Cham, Jun-Hwa Cheah, Mumtaz Ali Memon, Kim-Shyan Fam, Józsa László [Google Scholar]

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework
Matthew D. Vollrath, Salvador G. Villegas [Google Scholar]

How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context
Wong Foong Yee, Siew Imm Ng, Kaixin Seng, Xin-Jean Lim, Thanuja Rathakrishnan [Google Scholar]

The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: a thematic analysis of messages posted by brand communities
Intaka Piriyakul, Rapepun Piriyakul [Google Scholar]

The influence of social media eWOM information on purchase intention
Choi-Meng Leong, Alexa Min-Wei Loi, Steve Woon [Google Scholar]

Trends and patterns in digital marketing research: bibliometric analysis
Zahra Ghorbani, Sanaz Kargaran, Ali Saberi, Manijeh Haghighinasab, Seyedh Mahboobeh Jamali, Nader Ale Ebrahim [Google Scholar]

Consumer communications and current events: a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
Jia Li, Rachel McCrary [Google Scholar]