J Promo Man


Journal of Promotion Management, 28(6)


Analyzing Madeira and Bermuda as Two Different Destinations: A Text Mining Approach
Eduardo Sarmento Ferreira, Sandra Loureiro, Ricardo Godinho Bilro & Tiago Ferro [Publisher] [Google Scholar]

Tourists’ Booking Behavior: Online Social Media Perspectives
Mohammadreza Ghaedi [Publisher] [Google Scholar]

Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer
Daniela Langaro, Pedro Oliveira & Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

OCEAN Traits: Who Shares More Word of Mouth?
Azmat Ali, Junaid Ul Haq, Sajjad Hussain, Alia Qadir & Syed Arsalan Haider Bukhari [Publisher] [Google Scholar]

How Do Narrative Structure and Format Influence a 360 Degree Video Ad?
Ruoxu Wang & Yan Huang [Publisher] [Google Scholar]

Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior
Farbod Fakhreddin & Pantea Foroudi [Publisher] [Google Scholar]

Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of Facebook
Benjamin Garner [Publisher] [Google Scholar]

Sadly and Joyfully Moving Ads: The Influence of Hedonic and Eudaimonic Experiences on the Attitude toward the Ad |
Hans Hoeken & Hanny den Ouden [Publisher] [Google Scholar]

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality
Jing Yang, Shaheen Kanthawala, Eunsin Joo & Anastasia Kononova [Publisher] [Google Scholar]