INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Analyzing Madeira and Bermuda as Two Different Destinations: A Text Mining Approach
—Eduardo Sarmento Ferreira, Sandra Loureiro, Ricardo Godinho Bilro & Tiago Ferro [Publisher] [Google Scholar]

Tourists’ Booking Behavior: Online Social Media Perspectives
—Mohammadreza Ghaedi [Publisher] [Google Scholar]

Exploring a New Form of Interaction in the Match Day: Virtual Reality Technologies among Fans of Soccer
—Daniela Langaro, Pedro Oliveira & Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

OCEAN Traits: Who Shares More Word of Mouth?
—Azmat Ali, Junaid Ul Haq, Sajjad Hussain, Alia Qadir & Syed Arsalan Haider Bukhari [Publisher] [Google Scholar]

How Do Narrative Structure and Format Influence a 360 Degree Video Ad?
—Ruoxu Wang & Yan Huang [Publisher] [Google Scholar]

Instagram Influencers: The Role of Opinion Leadership in Consumers’ Purchase Behavior
—Farbod Fakhreddin & Pantea Foroudi [Publisher] [Google Scholar]

Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of Facebook
—Benjamin Garner [Publisher] [Google Scholar]

Sadly and Joyfully Moving Ads: The Influence of Hedonic and Eudaimonic Experiences on the Attitude toward the Ad |
—Hans Hoeken & Hanny den Ouden [Publisher] [Google Scholar]

Can Brand Sponsorship Increase Download Intention for mHealth Apps? The Role of Issue Relevance, Brand Involvement, and Perceived App Quality
—Jing Yang, Shaheen Kanthawala, Eunsin Joo & Anastasia Kononova [Publisher] [Google Scholar]