J Con Mar

Introduction

Journal of Consumer Marketing, 39(4)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0736-3761/vol/39/iss/4

Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy
Bin Li, Sijun Wang, Li Lei, Fangjun L [Google Scholar]

An integrated framework examining sustainable green behavior among young consumers
Siti Aqilah Jahari, Ashley Hass, Izian Binti Idris, Mathew Joseph [Google Scholar]

The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes
Nazuk Sharma, James R. Stock [Google Scholar]

Brand love and ethnic identification: the mediating role of brand attachment among African American consumers
Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga [Google Scholar]

Judging an Airbnb booking by its cover: how profile photos affect guest ratings
Hyunkyu Jang [Google Scholar]