Euro J Mar

Introduction

European Journal of Marketing, 56(3)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0309-0566/vol/56/iss/5

Exploring consumer constructions of local food: meanings and influences
Rajlakshmi Banerjee, Barry Quinn [Google Scholar]

Developing a service quality scale for artificial intelligence service agents
Nurhafihz Noor, Sally Rao Hill, Indrit Troshani [Google Scholar]

Consumer power: scale development and validation in consumer–firm relationship
Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal, Bianca Grohmann [Google Scholar]

Exploration, exploitation, ambidexterity and the performance of international SMEs
Lixun Su, Annie Peng Cui, Saeed Samiee, Shaoming Zou [Google Scholar]

Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty
Rafi M.M.I. Chowdhury, Denni Arli, Felix Septianto [Google Scholar]

50 years of social marketing: seeding solutions for the future
Timo Dietrich, Erin Hurley, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee [Google Scholar]

Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction
Qionglei Yu, Bradley Richard Barnes, Yu Ye [Google Scholar]

Your gift, but my attitude: gift-givers’ aversion to attitude-inconsistent gifts
Julian Givi, Yumei Mu [Google Scholar]

A brand hegemony rejection explanation for digital piracy
Espen Jütte, Erik L. Olson [Google Scholar]

The role of threat-based awe and construal level in charitable advertising
Felix Septianto, Reza Ashari Nasution, Devi Arnita, Yuri Seo [Google Scholar]

Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
Sina Aghaie, Omid Kamran-Disfani, Amir Javadinia, Maryam Farhang, Ashok Bhattarai [Google Scholar]