Euro J Mar
Introduction
European Journal of Marketing, 56(3)
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/0309-0566/vol/56/iss/5
Exploring consumer constructions of local food: meanings and influences
—Rajlakshmi Banerjee, Barry Quinn [Google Scholar]
Developing a service quality scale for artificial intelligence service agents
—Nurhafihz Noor, Sally Rao Hill, Indrit Troshani [Google Scholar]
Consumer power: scale development and validation in consumer–firm relationship
—Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal, Bianca Grohmann [Google Scholar]
Exploration, exploitation, ambidexterity and the performance of international SMEs
—Lixun Su, Annie Peng Cui, Saeed Samiee, Shaoming Zou [Google Scholar]
Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty
—Rafi M.M.I. Chowdhury, Denni Arli, Felix Septianto [Google Scholar]
50 years of social marketing: seeding solutions for the future
—Timo Dietrich, Erin Hurley, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee [Google Scholar]
Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction
—Qionglei Yu, Bradley Richard Barnes, Yu Ye [Google Scholar]
Your gift, but my attitude: gift-givers’ aversion to attitude-inconsistent gifts
—Julian Givi, Yumei Mu [Google Scholar]
A brand hegemony rejection explanation for digital piracy
—Espen Jütte, Erik L. Olson [Google Scholar]
The role of threat-based awe and construal level in charitable advertising
—Felix Septianto, Reza Ashari Nasution, Devi Arnita, Yuri Seo [Google Scholar]
Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
—Sina Aghaie, Omid Kamran-Disfani, Amir Javadinia, Maryam Farhang, Ashok Bhattarai [Google Scholar]