International Conference on Crypto-Marketing
Introduction
Columbia Business School, 12-13 Dec 2022; Deadline 1 Sep
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Conferences
Author: Matthew Quint
International Conference on Crypto-Marketing
Call for papers is open for this conference at Columbia Business School in collaboration with the International Journal of Research in Marketing. Deadline 1 Sept 2022
Organizers: Bernd Schmitt (Columbia Business School) and Reto Hofstetter (University of Lucerne)
For any questions email: globalbrands@gsb.columbia.edu
In 2022, crypto and NFTs (so-called “non-fungible tokens”) have become the latest buzz words in emerging technologies and marketing. Bitcoin investment and use has become mainstream enough that governments around the world have moved from regulatory discussions to decisions. Blockchains and distributed ledgers with smart contract features (Ethereum, Solana, Binance) continue to grow and spur new business models for both start-ups and corporate initiatives.
Crypto-collectibles (including CryptoKitties, CryptoPunks, and Bored Apes) built on these chains are valued together in the millions of dollars (with the leading marketplace, OpenSea, valued in the billions), and companies and brands of all sorts and sizes, from Coca Cola and Gucci to Adidas and Pizza Hut, are aiming to capitalize on NFTs. In addition, technology giants like Meta and Twitter are planning to incorporate blockchain technology into their social platforms, games, and emerging metaverses. At the same time, and most relevant for this conference, many researchers have launched projects on crypto-marketing related phenomena.
The International Conference on Crypto-Marketing, to be held on December 12 and 13 at Columbia Business School in New York City, invites academic researchers to present their research and debate the benefits and pitfalls of crypto-marketing. The conference will examine, how NFTs, crypto, and distributed ledger technology, will play a key role in physical and digital marketplaces, as well as how the brands built on these technologies work to scale them into the mainstream.