J Res Interactive Mar

Introduction

Journal of Research in Interactive Marketing, 16(2)

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/2040-7122/vol/16/iss/2

Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience
Clement Nangpiire, Joaquim Silva, Helena Alves [Google Scholar]

Celebrity selection in social media ecosystems: a flexible and interactive framework
Shekhar Shukla, Ashish Dubey [Google Scholar]

Does the length of a review matter in perceived helpfulness? The moderating role of product experience
Han Jia, Sumin Shin, Jinfeng Jiao [Google Scholar]

Brand avatars: impact of social interaction on consumer–brand relationships
Jamye K. Foster, Melinda A. McLelland, Lacey K. Wallace [Google Scholar]

Find me here: share store information through check-in
Chin-Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh, Hung-Chang Chiu, Shu-Jie Jhu [Google Scholar]

How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets
Jennifer JooYeon Lee, Zecong Ma [Google Scholar]

Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction
Edward Shih-Tse Wang, Fang-Tzu Hu [Google Scholar]

Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
Marta Yuan-Chen Lin, Ben-Roy Do, Tessa Tien Nguyen, Julian Ming-Sung Cheng [Google Scholar]