INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Let Me Explain! Unexpected Findings & Unexpected Methods

Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them
—John R. Rossiter [Publisher] [Google Scholar]

Using Photovoice Research for Advertising Theory
—Shelly Rodgers & Evgeniia Belobrovkina [Publisher] [Google Scholar]

Understanding the Value of Street Art for Artists, Consumers, and Brands
—Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala [Publisher] [Google Scholar]

Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media
—Khalid Alharbi & Kelli Boling [Publisher] [Google Scholar]

How Can We Minimize Visual Stereotypes in Ads?
—Qiang (Tony) Yan & Michael R. Hyman [Publisher] [Google Scholar]

Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
—Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai [Publisher] [Google Scholar]

Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing
—Shuoya Sun & Nathaniel J. Evans [Publisher] [Google Scholar]