Asia Mar J


Asia Marketing Journal, 24(1)


Editorial: Asia Marketing Journal makes outstanding achievements in 2021
Ji Hee Song [Google Scholar]

Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat [Google Scholar]

I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han [Google Scholar]

The Impact of Privacy Control on Users’ Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi [Google Scholar]