La Londe 2023

Introduction

Conference on Marketing Communications and Consumer Behavior, La Londe-les-Maures, France, 30 May-2 Jun 2023

INTEREST CATEGORY: MARKETING COMMUNICATIONS, CONSUMER BEHAVIOR
POSTING TYPE: Calls: Conferences

Author: Brigitte Müller


SAVE THE DATE!

After a session cancelled due to Covid-19, we are very delighted to announce you the next edition of the 2023 La Londe Conference on Marketing Communications and Consumer Behavior, scheduled for May 30th through June 2nd 2023.

This new edition will be chaired by Barbara Briers (IESEG School of Management & Ghent University), Ana Valenzuela (Baruch College, CUNY & ESADE Barcelona) and Bram Van den Bergh (Rotterdam School of Management, Erasmus University Rotterdam).

We are very honored to announce our keynote speaker Marcel Zeelenberg. He is Professor of Economic Psychology at Tilburg University and Professor of Behavioral Research in Marketing at VU Amsterdam.

We are very much looking forward to their presence and hope to welcome you next year. The Call for Papers is forthcoming soon.

The Organizing Committee:

Fanny Magnoni (Aix-Marseille University)
Brigitte Müller (University of Toulon)
Isabelle Muratore (University of Toulon)