INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Resources

Author: Robert Palmatier

Marketing Analytics Teaching Materials

Rob Palmatier, Andrew Petersen, and Frank Germann are offering easy access to teaching materials (+500 slides, +10 hours of videos, syllabi, etc.) for their new textbook: Marketing Analytics: Based on First Principles.

Go to SAMSinstitute.com and download teaching materials useful for either undergraduate- or graduate-level data analytics classes. Feel free to use the teaching materials even if you are not interested in using their book.

If interested, please email the publisher at sophie.harrington@bloomsbury.com to get a sample copy of the book.