INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

https://www.emerald.com/insight/publication/issn/0263-4503/vol/40/iss/4

Influencers’ smiles work regardless of product and message
—Taeyeon Kim, Glenna L. Read [Google Scholar]

Impact of retailing technology during business shutdown
—Rajagopal null [Google Scholar]

Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis
—Shoaib Shafique, Amer Rajput, Usman Javed, Hayam Alnakhli [Google Scholar]

Digital marketing capability: the mystery of business capabilities
—Darlin Apasrawirote, Kritcha Yawised, Paisarn Muneesawang [Google Scholar]

Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour
—Umut Unal, Mertcan Tascioglu [Google Scholar]

Using Schmid–Leiman solution with higher-order constructs in marketing research
—Piyush Sharma, Bharadhwaj Sivakumaran, Geetha Mohan [Google Scholar]

From pandemic to Prada: examining online luxury-brand self-narratives
—Yukti Sharma, Prakrit Silal, Jitender Kumar, Ramendra Singh [Google Scholar]

What drives liking different brand-related social media content?
—Anita Ciunova-Shuleska, Nikolina Palamidovska-Sterjadovska, Irena Bogoevska-Gavrilova [Google Scholar]