J Adv


Journal of Advertising, 51(1)



What a Difference 50 Years Makes!
Shelly Rodgers [Publisher]

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
Chen Lou [Publisher] [Google Scholar]

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann [Publisher] [Google Scholar]

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [Publisher] [Google Scholar]

‘I’m (Not) Offended by Whom I See!’ The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe
Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan & Lennon Tsang [Publisher] [Google Scholar]

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon & Sungho Park [Publisher] [Google Scholar]

Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
Anne R. Smink, Eva A. van Reijmersdal & Guda van Noort [Publisher] [Google Scholar]

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19
Carrie La Ferle, Sidharth Muralidharan & Osnat Roth-Cohen [Publisher] [Google Scholar]

Exploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise
Regina Jihea Ahn [Publisher] [Google Scholar]

Literature Review Corner

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
Anne Hamby & Niusha Jones [Publisher] [Google Scholar]