INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
—Bilge Aykol, İlayda İpek & Nilay Bıçakcıoğlu-Peynirci [Publisher] [Google Scholar]

Constructing the food waste issue on social media: a discursive social marketing approach |
—Ulla-Maija Sutinen & Elina Närvänen [Publisher] [Google Scholar]

‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers |
—Carolyn Wilson-Nash & Julie Tinson [Publisher] [Google Scholar]

Alternative consumer practices for a sustainable identity: the perspective of organic food consumption
—Emília Fernandes & Artur Saraiva [Publisher] [Google Scholar]

‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject
—Nicole Gross & Mikko Laamanen [Publisher] [Google Scholar]

Understanding the brand and website effects of online loyalty: a mediation perspective
—Amy Wong & Mehruba Haque [Publisher] [Google Scholar]

Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position
—Anne-Maree O’Rourke, François A. Carrillat & Paul Z. Wang [Publisher] [Google Scholar]