J Macromar
Introduction
Journal of Macromarketing, 42(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Provisioning Firearms in Latin America: Historical Development and Societal Consequences
—Terrence H. Witkowski [Publisher] [Google Scholar]
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women
—Sujit Raghunathrao Jagadale and Nicholas J. C. Santos [Publisher] [Google Scholar]
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses
—Michael Beverland, Pinar Cankurtaran, and Leila Loussaïef [Publisher] [Google Scholar]
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices
—Rama K. Jayanti [Publisher] [Google Scholar]
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
—Christian H. Koch and Sofia Ulver [Publisher] [Google Scholar]
Special Issue: Macromarketing Responses to Climate Change, Guest Editors: Sabrina Helm and Victoria Little
Macromarketing Our Way to a Zero-carbon Future
—Sabrina Helm and Vicki Little [Publisher] [Google Scholar]
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry
—Siavash Rashidi-Sabet and Sreedhar Madhavaram [Publisher] [Google Scholar]
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective
—Srinivas Venugopal and Ronika Chakrabarti [Publisher] [Google Scholar]
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption
—Catherine A. Armstrong Soule and Tejvir Singh Sekhon [Publisher] [Google Scholar]
Pedagogy Commentaries
Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing
—Julie Stanton [Publisher] [Google Scholar]
Selling for the Social Good: A Commentary and Extension to Pedagogy Place
—Shannon Cummins [Publisher] [Google Scholar]
Book Reviews
The Social Media Age by Zoetanya Sujon
—Linda Tuncay Zayer [Publisher]
The Social Media Age by Zoetanya Sujon
—Jie G. Fowler and Aubrey R. Fowler [Publisher]