J Macromar


Journal of Macromarketing, 42(2)


Provisioning Firearms in Latin America: Historical Development and Societal Consequences
Terrence H. Witkowski [Publisher] [Google Scholar]

Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women
Sujit Raghunathrao Jagadale and Nicholas J. C. Santos [Publisher] [Google Scholar]

A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses
Michael Beverland, Pinar Cankurtaran, and Leila Loussaïef [Publisher] [Google Scholar]

Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices
Rama K. Jayanti [Publisher] [Google Scholar]

PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
Christian H. Koch and Sofia Ulver [Publisher] [Google Scholar]

Special Issue: Macromarketing Responses to Climate Change, Guest Editors: Sabrina Helm and Victoria Little

Macromarketing Our Way to a Zero-carbon Future
Sabrina Helm and Vicki Little [Publisher] [Google Scholar]

A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry
Siavash Rashidi-Sabet and Sreedhar Madhavaram [Publisher] [Google Scholar]

How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective
Srinivas Venugopal and Ronika Chakrabarti [Publisher] [Google Scholar]

Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption
Catherine A. Armstrong Soule and Tejvir Singh Sekhon [Publisher] [Google Scholar]

Pedagogy Commentaries

Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing
Julie Stanton [Publisher] [Google Scholar]

Selling for the Social Good: A Commentary and Extension to Pedagogy Place
Shannon Cummins [Publisher] [Google Scholar]

Book Reviews

The Social Media Age by Zoetanya Sujon
Linda Tuncay Zayer [Publisher]

The Social Media Age by Zoetanya Sujon
Jie G. Fowler and Aubrey R. Fowler [Publisher]