INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0959-0552/vol/50/iss/3

Special issue: Retailing 2020: a balance of technology and customer experience

Guest editors: Jeffrey Campbell

Guest editorial: Retailing 2020: a balance of technology and customer experience
—Jeffrey Campbell [Google Scholar]

Brand balance: the effect of influencer brand encroachment on interactivity
—Lara Hamdan, Seung Hwan (Mark) Lee [Google Scholar]

Framing the customer journey: touch point categories and decision-making process stages
—Angela Towers, Neil Towers [Google Scholar]

Personalizing 3D virtual fashion stores: an action research approach to modularity development
—Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina, Sanga Song, Claire Haesung Whang [Google Scholar]

Global vs local: analysis of the consumer-brand relationships in India
—Aniket Sengupta, Scarlett Wesley, RayeCarol Cavender, Min Young Lee [Google Scholar]

Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour
—Sourabh Arora, Sangeeta Sahney, Debasis Pradhan [Google Scholar]

Drivers of showrooming behaviour: insights from integrated perspectives
—Sourabh Arora, Sangeeta Sahney, Rashmi Ranjan Parida [Google Scholar]