Service Mar Quart

Introduction

Services Marketing Quarterly, 43(2)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Role of Facilitators in the Medical Tourism Industry – A Study of Medical Tourism Facilitators in an Emerging Market |
Michelle Rydback [Publisher] [Google Scholar]

How Does Electronic Word of Mouth Impact Green Hotel Booking Intention?
Pooja Kumari & R. Sangeetha [Publisher] [Google Scholar]

The Impact of Internal Branding on Employees’ Brand Supporting Behaviour in Banking
Basetsana Taku, Yvonne K. Saini & Russell Abratt [Publisher] [Google Scholar]

What Are These Strange Things Called Emotions? An Analysis of Service Interactions in the Funeral Industry: Issues, Implications, and Future Research Directions
Bernard Korai, Claudine Ouellet & Jacinthe Cloutier [Publisher] [Google Scholar]

Establishing Loyalty from Consumers’ CSR Perception toward the Restaurants Offering Nutritional Information
Mohsin Abdur Rehman, Haesun Park-Poaps, Rab Nawaz Lodhi & Hafiz Amaad [Publisher] [Google Scholar]

Overall Customer Satisfaction with Banking Services (Mobile, Online, ATM, and Bank Teller): Comparison between the U.S. and China
Christina S. Simmers, Rebecca Rast, Allen D. Schaefer & Diana L. Haytko [Publisher] [Google Scholar]

Revisiting the Past to Understand the Current Debates on Service-Dominant Logic
Nivedita Bhanja & Garima Saxena [Publisher] [Google Scholar]