Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 20(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
https://link.springer.com/journal/11129/volumes-and-issues/20-1
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election
—Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen [Google Scholar]
Industry-funded research and bias in food science
—Anita Rao [Google Scholar]
Copula-based direct utility models for correlated choice alternatives
—Chul Kim, Duk Bin Jun, Sungho Park [Google Scholar]