Journal of Marketing News, April 2022


April updates from JM

POSTING TYPE: Journal News

Author: Christine Moorman

Read the Journal of Marketing, Volume 86, Issue 3 – May

Conducting Research in Marketing with Quasi-Experiments
Avi Goldfarb, Catherine Tucker, and Yanwen Wang

GMO Labeling Policy and Consumer Choice
Youngju Kim, SunAh Kim, and Neeraj Arora

Sales and Self: The Non-Economic Value of Selling the Fruits of One’s Labor
Benedikt Schnurr, Christoph Fuchs, Elisa Maira, Stefano Puntoni, Martin Schreier, and Stijn M. J. van Osselaer

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
B.J. Allen, Richard T. Gretz, Mark B. Houston, and Suman Basuroy

Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
Gautham G. Vadakkepatt, Sandeep Arora, Kelly D. Martin, and Neeru Paharia

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
Vladimir Melnyk, François A. Carrillat, and Valentyna Melnyk

The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
Tim Hill, Robin Canniford, and Giana M. Eckhardt

When to Use Markets, Lines, and Lotteries: How Beliefs About Preferences Shape Beliefs About Allocation
Franklin Shaddy and Anuj K. Shah

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
Nathalie Harz, Sebastian Hohenberg, Christian Homburg

Recently Accepted Papers Forthcoming in the Journal of Marketing: Visit for a full list

Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice
Jan B. Heide, Simon J. Bell and Paul Tracey

A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets
Pierre-Yann Dolbec, Zeynep Arsel, and Aya Aboelenien

The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores
Stijn Maesen and Lien Lamey

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism
Craig J. Thompson and Ankita Kumar

Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
Pankhuri Malhotra and Siddhartha Bhattacharyya

Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift
Phyllis Xue Wang, Yijie Wang, and Yuwei Jiang

The Context (In)Dependence of Low Fit Brand Extensions
Pragya Mathur, Malika Malika, Nidhi Agrawal, and Durairaj Maheswaran

The Impact of Advertising Creative Strategy on Advertising Elasticity
Filippo Dall’Olio and Demetrios Vakratsas

Register to attend the next Journal of Marketing Webinar: May 17, 2022 from 1-2PM Eastern

How to Conduct Marketing Research with Quasi-Experiments

Quasi-experimental methods have been widely applied in marketing to explain changes in consumer behavior, firm behavior, and market-level outcomes. The purpose of these methods is to determine the presence of a causal relationship in the absence of experimental variation. A new article in the Journal of Marketing by Goldfarb, Tucker, and Wang offers guidance on how to successfully conduct research in marketing with quasi-experiments and this webinar will offer insights on key topics important to their use.

This webinar, featuring Avi Goldfarb (University of Toronto) and Yanwen Wang (University of British Columbia) will examine the use and usefulness of quasi-experimental methods for marketing by identifying the marketing settings and data where quasi-experimental methods are useful. It will then outline how to structure an empirical strategy that allows researchers or analysts to identify a causal relationship between a marketing action and an outcome using methods such as difference-in-differences, regression discontinuity, instrumental variables, propensity score matching, synthetic control, and selection bias correction. The importance of understanding and communicating the assumptions underlying the assertion of causality and establishing the generalizability of the findings will also be discussed. Finally, the webinar will explore how identification of the behavioral mechanism—whether individual, organizational, or market-level—can reinforce arguments of causality.

Celebrate our Journal of Marketing 2022 Outstanding Reviewers

Winners were chosen on the basis of review workload, constructiveness, thoroughness, and timeliness. The Editors thank the winners for their service to the Journal of Marketing and for their commitment to developing authors and advancing marketing knowledge.

Simon Bell, University of Melbourne | Australia
Anindita Chakravarty​, University of Georgia | United States
Sandeep Chandukala, Singapore Management University | Singapore
Darren Dahl, University of British Columbia | Canada
Barbara Deleersnyder, Tilburg University | The Netherlands
Beth Fossen, Indiana University | United States
Amir Grinstein, Northeastern University | United States
Flora Gu, Hong Kong Polytechnic University | Hong Kong
Mark Houston, Texas Christian University | United States
Satish Jayachandran, University of South Carolina | United States
Shiri Melumad, University of Pennsylvania | United States
Martin Mende, Florida State University | United States
Nailya Ordabayeva, Boston College | United States
Neeru Paharia, Georgetown University | United States
Bernd Skiera, Goethe University | Germany
Jan Wieseke, Ruhr-University of Bochum | Germany

Journal of Marketing Articles in the News, “Why Lauding Rivals Can Pay Dividends,” based on this JM article by Lingrui Zhou, Katherine M. Du, and Keisha M. Cutright

Harvard Business Review, “How Augmented Reality Can—and Can’t—Help Your Brand,” based on this JM article by Yong-Chin Tan, Sandeep R. Chandukala, and Srinivas K. Reddy

RetailWire, “Are Cats Or Dogs Better For Advertising?” based on this JM article by Lei Jia, Xiaojing Yang, and Yuwei Jiang

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