EMAC Regional Conference
Kaunas, Lithuania, 21-23 Sep 2022; Deadline 25 April
POSTING TYPE: Calls: Conferences
Author: Beata Šeinauskienė
Call for Papers
EMAC Regional Conference 2022
21-23 September 2022
Deadline 25 April
We are pleased to inform you that Kaunas University of Technology and EMAC invite electronic submission of papers for the EMAC Regional Conference 2022 scheduled on September 21-23, 2022.
Reshaping Consumer Centred Marketing
The consumer has always been at the centre of business and social marketing. However, technology transformation has reshaped consumer behaviour patterns and, in turn, is continuously rearranging the role of marketing. Significant changes in individual lives and business environment encourage to search for new opportunities and approaches to both strategic and tactical marketing decisions. This situation becomes especially essential in the Post-COVID World, where sustainable growth and sustainable consumption become fundamental pathways of technology-enabled daily life.
We invite papers dealing with, but not exclusive to, a wide range of consumer-centred marketing topics: Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Consumer Psychology, etc.
Papers on other marketing topics are welcomed, too.
All submissions are due in PDF format and should be done online via the submission link no later than 25 April 2022 (16:00 CET Time).
Please make sure to read carefully the submission guidelines before submitting your paper.
Conference website: https://emacregional2022.ktu.edu/
Should you have any questions, contact Anne-Laure Marteaux, EMAC Executive Secretary (firstname.lastname@example.org).
We look forward to your submission,