Bearden Research Award Winners

Introduction

The winner of the 2022 Bill Bearden Research Award is Haley Hardman, with Josh Lundberg and Mike Saljoughian runners up

POSTING TYPE: Awards

Author: David Hardesty


This past weekend, the University of Georgia hosted the Southeast Marketing Symposium. I had the pleasure of announcing the award winners for the 2022 Bill Bearden Research Award. The following individuals were honored for their excellent research submissions:

Haley Hardman (Mississippi State University) was the winner for her research entitled “Uncovering Antecedents of Brand Religiosity”

Josh Lundberg (University of Kentucky) was a runner up for his research entitled “Strike While the Iron is Hot: Temperature Affects Consumers’ Appetite for Risk”

Mike Saljoughian (University of Tennessee) was a runner up for his research entitled “How Firms Can Steer Social Media Conversations”

Please join me in congratulating these individuals on this terrific accomplishment.