2021 S Tamer Cavusgil Award
David A. Griffith, Tereza Dean and Jessica J. Hoppner have been selected as the recipients of the annual S. Tamer Cavusgil Award
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards
Author: Michelle Kritselis
David A. Griffith, Tereza Dean, and Jessica J. Hoppner have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, “Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research,” which appeared in the September 2021 issue (Vol. 29, No. 3) of Journal of International Marketing.
The award honors a Journal of International Marketing article from the most recent calendar year (2021) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Brittney Bauer (Loyola University New Orleans), Oscar Martín Martín (Public University of Navarra), and Scott D. Swain (Clemson University). The committee stated,
“The article presents an outstanding review of the literature on how the conceptualization and operationalization of cultural distance influence our understanding of its role in international marketing phenomena. It is an excellent illustration of the effects that cultural distance choices could have and provides insightful recommendations for using cultural distance in future international marketing studies.”
About the Journal of International Marketing
Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.
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