POSTING TYPE: TOCs

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Conducting Research in Marketing with Quasi-Experiments
—Avi Goldfarb, Catherine Tucker, and Yanwen Wang [Publisher] [Google Scholar]

GMO Labeling Policy and Consumer Choice
—Youngju Kim, SunAh Kim, and Neeraj Arora [Publisher] [Google Scholar]

Sales and Self: The Noneconomic Value of Selling the Fruits of One’s Labor
—Benedikt Schnurr, Christoph Fuchs, Elisa Maira, Stefano Puntoni, Martin Schreier, and Stijn M.J. van Osselaer [Publisher] [Google Scholar]

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
—B.J. Allen, Richard T. Gretz, Mark B. Houston, and Suman Basuroy [Publisher] [Google Scholar]

Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
—Gautham G. Vadakkepatt, Sandeep Arora, Kelly D. Martin, and Neeru Paharia [Publisher] [Google Scholar]

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
—Vladimir Melnyk, François A. Carrillat, and Valentyna Melnyk [Publisher] [Google Scholar]

The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
—Tim Hill, Robin Canniford, and Giana M. Eckhardt [Publisher] [Google Scholar]

When to Use Markets, Lines, and Lotteries: How Beliefs About Preferences Shape Beliefs About Allocation
—Franklin Shaddy and Anuj K. Shah [Publisher] [Google Scholar]

Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
—Nathalie Harz, Sebastian Hohenberg, and Christian Homburg [Publisher] [Google Scholar]