J Fash Mar Man


Journal of Fashion Marketing and Management, 26(3)



Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour
Angel Herrero-Crespo, Nuria Viejo-Fernández, Jesús Collado-Agudo, María José Sanzo Pérez [Google Scholar]

Fashion bloggers’ discourse on brands under corporate crisis: a netnographic research in Portugal
Beatriz Casais, Lucilene Ribeiro Gomes [Google Scholar]

Fashion forecasting: an overview from material culture to industry
Clarice Carvalho Garcia [Google Scholar]

To be or not to be sustainable in an emerging market? Conjoint analysis of customers’ behavior in purchasing denim jeans
Mônica Cavalcanti Sá de Abreu, Fabiana Nogueira Holanda Ferreira, João Felipe Barbosa Araripe Silva [Google Scholar]

The influence of fashion blogger credibility, engagement and homophily on intentions to buy and e-WOM. Results of a binational study
Giada Mainolfi, Donata Tania Vergura [Google Scholar]

The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce
Aida Molina-Prados, Francisco Muñoz-Leiva, M. Belén Prados-Peña [Google Scholar]

CSR ads matter to luxury fashion brands: a construal level approach to understand Gen Z consumers’ eWOM on social media
Song-yi Youn, Eunjoo Cho [Google Scholar]

The future of maternity wear: Generation Z’s expectations of dressing for pregnancy
Elizabeth Anne Weigle, Laura McAndrews [Google Scholar]

Organisational form and performance in fashion retailing
Pericles Ramón Mejía-Vásquez, Roberto Sánchez-Gómez, Sheila Serafim da Silva, Luis Vázquez-Suárez [Google Scholar]