Intl J Sports Mar Sponsorships


International Journal of Sports Marketing and Sponsorship, 23(2)


Special issue: Sport Management Using Partial Least Squares Structural Equation Modeling (PLS-SEM)

Guest editors: Gabriel Cepeda-Carrión, Joseph F. Hair, Christian M. Ringle, José Luis Roldán, Jerónimo García-Fernández

Guest editorial: Sports management research using partial least squares structural equation modeling (PLS-SEM)
Gabriel Cepeda-Carrión, Joseph F. Hair, Christian M. Ringle, José Luis Roldán, Jerónimo García-Fernández [Google Scholar]

Antecedents of the attitude toward the athlete celebrities’ human brand extensions
Jakeun Koo [Google Scholar]

Effects of athletic performance and marketable lifestyle on consumers’ engagement with sport celebrity’s social media and their endorsements
Alcina Gaspar Ferreira, Cátia Fernandes Crespo, Cédric Mendes [Google Scholar]

Exploring the drivers and consequences of the “awe” emotion in outdoor sports – a study using the latest partial least squares structural equation modeling technique and necessary condition analysis
Yide Liu, Cheng Yu, Svenja Damberg [Google Scholar]

Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Giuseppe Lamberti, Josep Rialp, Alexandra Simon [Google Scholar]

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters
Lei Luo, Tyreal Yizhou Qian, Gregg Rich, James J. Zhang [Google Scholar]

Motivational determinants of digital ticketing: the mediating effect of service satisfaction and the moderating effect of psychological discomfort
Sanghoon Kim, Ho Yeol Yu, Hyun-Woo Lee [Google Scholar]

Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
Brian H. Yim, Mark R. Lyberger, Doori Song [Google Scholar]

Predicting future use intention of fitness apps among fitness app users in the United Kingdom: the role of health consciousness
Svenja Damberg [Google Scholar]

Will destination image drive the intention to revisit and recommend? Empirical evidence from golf tourism
Tat-Huei Cham, Jun-Hwa Cheah, Hiram Ting, Mumtaz Ali Memon [Google Scholar]

Predicting consumers’ intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
Nisar Ahmed Channa, Beenish Tariq, Altaf Hussain Samo, Niaz Hussain Ghumro, Naveed Akhtar Qureshi [Google Scholar]

A social epidemiological perspective on local tennis league participation: a multigroup moderated-mediation structural analysis using PLS-SEM
Amy Chan Hyung Kim, James Du, Jeffrey James [Google Scholar]