Mar Letters

Introduction

Marketing Letters, 33(1)

POSTING TYPE: TOCs


https://link.springer.com/journal/11002/volumes-and-issues/33-1

Sparking conversations: Editors’ Pick with commentaries and thematic article compilations
Aparna A. Labroo, Natalie Mizik, Russell Winer [Google Scholar]

The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences
Kao Si, Xianchi Dai [Google Scholar]

The role of timeframes in the retrieval and temporal location judgments of past events
Yanping Tu, Dilip Soman [Google Scholar]

Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences
Cassandra Denise Davis, Aimee Drolet [Google Scholar]

When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
Elizabeth A. Keenan, Anne V. Wilson, Leslie K. John [Google Scholar]

The effect of unavailable donation opportunities on donation choice
Coby Morvinski [Google Scholar]

Anthropomorphizing makes material goods as happiness-inducing as experiences
Jacob C. Lee, Sara Kim, Phyllis Xue Wang [Google Scholar]

Using virtual reality to increase charitable donations
Kirk Kristofferson, Michelle E. Daniels, Andrea C. Morales [Google Scholar]

Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions
Felix Eggers, Fabian Eggers [Google Scholar]

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
Rumen Pozharliev, Matteo Angelis, Dario Rossi [Google Scholar]

Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
Sungwoo Choi, Stella X Liu, Choongbeom Choi [Google Scholar]

The impact of lay beliefs about AI on adoption of algorithmic advice
Benjamin von Walter, Dietmar Kremmel, Bruno Jäger [Google Scholar]

Idea Corner

Anthropomorphized artificial intelligence, attachment, and consumer behavior
Erik Hermann [Google Scholar]

Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
Delphine Caruelle, Poja Shams, Anders Gustafsson, Line Lervik-Olsen [Google Scholar]

Correction to: Mobility as a service (MaaS): the importance of transportation psychology
Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao [Google Scholar]

Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption
Sungwoo Choi, Stella X. Liu, Choongbeom Choi [Google Scholar]