J Con Behaviour


Journal of Consumer Behaviour, 21(2)



I give a dime if you do, too! The influence of descriptive norms on perceived impact, personal involvement, and monetary donation intentions
Ilia Gugenishvili, Ruxandra-Elena Francu, Nikolina Koporcic [Google Scholar]

Individualism/collectivism and perceived consumer effectiveness: The moderating role of global–local identities in a post‐transitional European economy
Barbara Czarnecka, Bruno Schivinski [Google Scholar]

Social media advertising: How online motivations and congruency influence perceptions of trust
Jeffrey R. Carlson, Sara Hanson, Joseph Pancras, William T. Ross Jr, Jacqueline Rousseau-Anderson [Google Scholar]

How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude
Jihyeon Lee, Hanku Kim [Google Scholar]

Average user ratings prompt disparate decision strategies in online retail shopping
Mark LaCour, Michael J. Serra [Google Scholar]

Impact of COVID‐19 on consumers’ impulse buying behavior of fitness products: A moderated mediation model
Weisheng Chiu, Ga-Eun (Grace) Oh, Heetae Cho [Google Scholar]

The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data
Paul Boyle, Raymond Bond, Jorge Martinez Carracedo, Geoff Simmons, Maurice Mulvenna, Lynsey Hollywood [Google Scholar]

Tasty for everyone: Using horizontal metaphor in food evaluations
Yoon-Na Cho [Google Scholar]

Development and initial validation of the conspicuous behaviour orientation scale
Shayan Shaikh, Michaela Gummerum [Google Scholar]

The effect of adding focal‐goal similar versus dissimilar attributes on convergence product purchase decision: The role of relational and item‐specific elaboration style
Juyon Lee, Wujin Chu [Google Scholar]

Outcome presence and regulatory fit: Competing explanations for the advantage of gains and losses over non‐gains and non‐losses
Sandra Praxmarer-Carus, Stefan Wolkenstoerfer, Arie Dijkstra [Google Scholar]

Do nonalignable attributes count to consumers? How identity breadth affects diagnosticity of attributes alignability
Jin Sun, Qin Yan [Google Scholar]

When physical closeness induces psychological distance: The effects of psychological ownership and contagion threat on social connectedness
Colleen P. Kirk, Laura Schrier Rifkin [Google Scholar]

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19
Norzalita Abd Aziz, Fei Long [Google Scholar]

The effect of base value neglect on consumer evaluations of cost‐justified price increases
Veli-Matti Rikala [Google Scholar]

Willingness to share data: Contextual determinants of consumers’ decisions to share private data with companies
Kurt Alexander Ackermann, Linda Burkhalter, Thoralf Mildenberger, Martin Frey, Angela Bearth [Google Scholar]

Online group‐buying: The effect of deal popularity on consumer purchase intention
Cheris W. C. Chow, Clement S. F. Chow, Jennifer Y. M. Lai, Lida L. Zhang [Google Scholar]

Combating the fear of COVID‐19 through shared accommodations: Does perceived human presence create a sense of social connectedness?
Kivilcim Dogerlioglu-Demir, Ezgi Akpinar, Melis Ceylan [Google Scholar]

Sweepstakes or contests: The effect of uncertainty type on consumption behavior
Zhengyu Shen, Yaxin Ming [Google Scholar]

The effects of smartphone assistants’ anthropomorphism on consumers’ psychological ownership and perceived competence of smartphone assistants
Li-Keng Cheng [Google Scholar]