Research in Business-to-Business Markets, University of Illinois-Chicago, 9-10 Aug 2022; Nomination deadline 10 Apr


Author: Lori Nicolini

2022 ISBM Ph.D. Camp for

Research in Business-to-Business Markets

University of Illinois—Chicago

Tuesday Afternoon, August 9 & Wednesday Morning, August 10


Camp Director:  Lisa Scheer, University of Missouri, USA

Camp Vice-Director:  Kersi D. Antia, Western University, CANADA

Associated Events & Opportunities:

Theory Construction Workshop by Ajay Kohli

Monday Afternoon, August 8 & Tuesday Morning, August 9

ISBM Academic Research Conference

Wednesday, August 10 & Thursday, August 11

Penn State’s Institute for the Study of Business Markets is sponsoring its 9th Ph.D. Camp for Research in Business-to-Business Markets. The Camp is open to all doctoral students, but it is particularly targeted to students in their first 3 years of study. The Camp is designed to educate students about research opportunities in the B-to-B realm, to introduce students to the network of B-to-B students and scholars, and to help cultivate relationships among those researchers.

The Camp enables students to interact with prominent faculty and young, promising scholars, get acquainted with research paradigms and topics in business-to-business strategy, marketing, and management. Camp counselors will offer insights on:

  • Sources of data, financial support, and research guidance
  • Working with practitioners to develop research projects
  • Obtaining secondary data creatively
  • The joys and trials of research collaborations
  • Developing a career while dealing with life’s unexpected twists
  • Student participants’ own research ideas

Scheduled counselors include Kersi D. Antia, Elham Ghazimatin, David Griffith, Colleen Harmeling, Mark Houston, Vamsi Kanuri, Vishal Kashyap, Son Lam, Erik Mooi, Unnati Narang, Andrew Petersen, Nandini Ramani, Lisa Scheer & Stefan Wuyts.


The Camp is designed for students who have completed at least one year of doctoral studies and have interest in pursuing work in B-to-B marketing or management. There are no geographic or field restrictions; students studying marketing, strategy, management, R&D management, information systems, business logistics/supply chain management and others will find the Camp attractive and beneficial.

Each university can submit up to 2 student nominations. E-mail nominations to Lisa Scheer ( by April 10, 2022. Those accepted for the Camp will be notified by April 17. Attach a single file (Word, pdf) for each nomination that contains the following materials:

  1. Student’s Vita
  1. Faculty Recommendation Letter

This is used to verify the motivation and ability of the student, along with the student’s interest in the domain of B-to-B.

  1. Student’s Essay

The essay (1000 words maximum) should address the topic:  A business-to-business research issue that I would like to pursue is XXX. . . Why?

The student may wish to associate the research idea with ISBM’s Research Priorities ( Although not essential, alignment with ISBM Research Priorities opens greater opportunities for future submission of funding proposals or participation in proposal competitions.

Looking ahead – for Camp participants

Our small-group Research Workshops in which students share early-stage research ideas and get feedback from B-to-B researchers is a popular feature of the Camp. Camp participants will be requested to submit a 1000-word (maximum) summary of an early-stage research topic/project plus an illustrative diagram or figure by June 15, 2022. Please note, this early-stage research may or may not address the same topic as the student’s essay for the nomination. Details will be provided later.

Camp participants are encouraged to consider the additional development opportunities offered by ISBM, specifically, Ajay Kohli’s Theory Construction Workshop and the ISBM Academic Research Conference.