J Mar Ed


Journal of Marketing Education, 44(1)


Editor’s Corner

Thoughts on a Wheel of Marketing Education
Victoria L. Crittenden [Publisher] [Google Scholar]

What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research
Donald R. Bacon and Kim A. Stewart [Publisher] [Google Scholar]

Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction
Marek Gnusowski and Klaus Schoefer [Publisher] [Google Scholar]

Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience
Anjala S. Krishen [Publisher] [Google Scholar]

Evaluating E-Book Effectiveness and the Impact on Student Engagement
Adam C. Merkle, Linda K. Ferrell, O. C. Ferrell, and Joe F. Hair, Jr. [Publisher] [Google Scholar]

Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
Mark D. Groza, Louis J. Zmich, and Mya P. Groza [Publisher] [Google Scholar]

Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors
JoAnn L. Atkin, Anthony Alland Bowie, Scott Cowley, James A. Eckert, Bruce G. Ferrin, Robert L. Harrison, Karen M. Lancendorfer, Mushtaq Luqmani, Zahida Luqmani, Thaweephan Leingpibul, Alhassan G. Mumuni, Kelley O’Reilly, Zahir A. Quraeshi, Robert G. Samples, Ann Veeck, Hu Xie, and Marcellis M. Zondag [Publisher] [Google Scholar]

Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection
James A. Mourey, Melissa M. Markley, and Stephen K. Koernig [Publisher] [Google Scholar]

How Faculty Status Impacts Student Evaluations of Teaching: A Study of Full- Versus Part-Time Marketing Faculty
Armen Tashchian, Maria Kalamas Hedden, and William R. Forrester [Publisher] [Google Scholar]

Call for Papers

Special Issue Call for Papers: Entrepreneurial Marketing