INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs

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Editor’s Corner

Thoughts on a Wheel of Marketing Education
—Victoria L. Crittenden [Publisher] [Google Scholar]

What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research
—Donald R. Bacon and Kim A. Stewart [Publisher] [Google Scholar]

Student-to-Student Interactions in Marketing Education: A Critical Incident Technique-Based Inquiry Into Drivers of Students’ (Dis)Satisfaction
—Marek Gnusowski and Klaus Schoefer [Publisher] [Google Scholar]

Where There’s a Will, There’s a Way: Synthesizing Creativity, Contagious Motivation, and Unique Projects Into the Course Experience
—Anjala S. Krishen [Publisher] [Google Scholar]

Evaluating E-Book Effectiveness and the Impact on Student Engagement
—Adam C. Merkle, Linda K. Ferrell, O. C. Ferrell, and Joe F. Hair, Jr. [Publisher] [Google Scholar]

Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding
—Mark D. Groza, Louis J. Zmich, and Mya P. Groza [Publisher] [Google Scholar]

Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors
—JoAnn L. Atkin, Anthony Alland Bowie, Scott Cowley, James A. Eckert, Bruce G. Ferrin, Robert L. Harrison, Karen M. Lancendorfer, Mushtaq Luqmani, Zahida Luqmani, Thaweephan Leingpibul, Alhassan G. Mumuni, Kelley O’Reilly, Zahir A. Quraeshi, Robert G. Samples, Ann Veeck, Hu Xie, and Marcellis M. Zondag [Publisher] [Google Scholar]

Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection
—James A. Mourey, Melissa M. Markley, and Stephen K. Koernig [Publisher] [Google Scholar]

How Faculty Status Impacts Student Evaluations of Teaching: A Study of Full- Versus Part-Time Marketing Faculty
—Armen Tashchian, Maria Kalamas Hedden, and William R. Forrester [Publisher] [Google Scholar]

Call for Papers

Special Issue Call for Papers: Entrepreneurial Marketing
[Publisher]