Psych Mar

Introduction

Psychology & Marketing, 39(4)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://onlinelibrary.wiley.com/toc/15206793/2022/39/4

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Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement
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Collectivism fosters preventive behaviors to contain the spread of COVID‐19: Implications for social marketing in public health
Hyewon Cho, Yafei Guo, Carlos Torelli [Google Scholar]

To protect and support: Why would consumers find foods tastier if these foods help support a desired self‐identity
Aner Tal, Yaniv Gvili, Moty Amar [Google Scholar]

Mitigating the negative effects of service failure through customer identification
Jiaqi (Flora) Song, Jiexian (Chloe) Huang, Yuwei Jiang [Google Scholar]

How sampling high‐ and low‐quality products affects enjoyment
Anika Stuppy, Bram Van Den Bergh [Google Scholar]

COVID‐19 vaccines and anti‐consumption: Understanding anti‐vaxxers hesitancy
Damien Chaney, Michael SW Lee [Google Scholar]

AI in marketing, consumer research and psychology: A systematic literature review and research agenda
Marcello M. Mariani, Rodrigo Perez-Vega, Jochen Wirtz [Google Scholar]

The effects of packaging design of private brands on consumers’ responses
Jiyoung Hwang, Soojin Kim [Google Scholar]

When a prior indulgent choice promotes a subsequent indulgent choice: The justification mechanism
Naoki Akamatsu, Reo Fukuda [Google Scholar]

How to display products available in multiple color saturation: Fit between saturation and position
Yunhui Huang, Lu Yang, Min Liu [Google Scholar]

Color darkness and hierarchy perceptions: How consumers associate darker colors with higher hierarchy
Myungjin Chung, Ritesh Saini [Google Scholar]

Effects of plan specificity and eveningness–morningness orientation on health goal pursuit
Jayati Sinha, Fang-Chi Lu [Google Scholar]

I will say “No” to that cookie: How imagined future self‐regulation drives current self‐regulation
Jihye Park, Youjae Yi [Google Scholar]