Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/0263-4503/vol/40/iss/2
Social media marketing, shoppers’ store love and loyalty
—Riaz Uddin Ahmed [Google Scholar]
Antecedents of similarity perception for store-branded lookalikes
—Li Zhou [Google Scholar]
Corporate social responsibility and SME performance: a meta-analysis
—Stephen Oduro, Kot David Adhal Nguar, Alessandro De Nisco, Rami Hashem E. Alharthi, Guglielmo Maccario, Lara Bruno [Google Scholar]
Measuring environmental performance in business to business relationships: a bibliometric review
—Umar Burki, Usama Najam, Robert Dahlstrom [Google Scholar]
Consumer fear and healthy eating during COVID-19 pandemic
—Patrícia de Oliveira Campos, Letícia Barbosa de Mélo, Jéssica Carvalho Veras de Souza, Poliana Nunes de Santana, Juliana Matte, Marconi Freitas da Costa [Google Scholar]
Technology readiness and e-service quality – impact on purchase intention and loyalty
—Doddahulugappa Goutam, Shirshendu Ganguli, B.V. Gopalakrishna [Google Scholar]
Reinforcing purchase behaviors through CSR and ethical practices
—Khizar Hayat, Zhu Jianjun, Sharafat Ali [Google Scholar]
Retail tenant mix effect on shopping mall’s performance
—Yishuang Xu, Chung Yim Yiu, Ka Shing Cheung [Google Scholar]