Mar Intell Planning

Introduction

Marketing Intelligence & Planning, 40(2)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0263-4503/vol/40/iss/2

Social media marketing, shoppers’ store love and loyalty
Riaz Uddin Ahmed [Google Scholar]

Antecedents of similarity perception for store-branded lookalikes
Li Zhou [Google Scholar]

Corporate social responsibility and SME performance: a meta-analysis
Stephen Oduro, Kot David Adhal Nguar, Alessandro De Nisco, Rami Hashem E. Alharthi, Guglielmo Maccario, Lara Bruno [Google Scholar]

Measuring environmental performance in business to business relationships: a bibliometric review
Umar Burki, Usama Najam, Robert Dahlstrom [Google Scholar]

Consumer fear and healthy eating during COVID-19 pandemic
Patrícia de Oliveira Campos, Letícia Barbosa de Mélo, Jéssica Carvalho Veras de Souza, Poliana Nunes de Santana, Juliana Matte, Marconi Freitas da Costa [Google Scholar]

Technology readiness and e-service quality – impact on purchase intention and loyalty
Doddahulugappa Goutam, Shirshendu Ganguli, B.V. Gopalakrishna [Google Scholar]

Reinforcing purchase behaviors through CSR and ethical practices
Khizar Hayat, Zhu Jianjun, Sharafat Ali [Google Scholar]

Retail tenant mix effect on shopping mall’s performance
Yishuang Xu, Chung Yim Yiu, Ka Shing Cheung [Google Scholar]